Engagement

When one thinks of engagement a person may think of the precursor to being married, others may think of an obligation, and individuals like me think about how an organization can interact with individuals.

I have been a proponent of engagement since first learning about the field of development and starting my career. At the time, as I was stacking chairs, I didn’t realize the impact engagement had, but as I learned how people truly cared about various organizations I have been involved with, I quickly learned the magnitude of engagement opportunities. If an organization doesn’t take the time to “engage” with the community or with its internal and external constituents, then that organization is neglecting a very important tool.

There are so many reasons to create meaningful engagement opportunities, for example, in-person or virtual opportunities can help with…

1.       Creating a volunteer pipeline

2.       Demonstrating impact

3.       Establishing new relationships

4.       Building upon existing relationships

5.       Developing a pipeline for future donations

6.       Thanking existing donors

Some fitting examples of in-person or virtual engagement opportunities include…

1.       Interaction with individuals who benefits from the organization

2.       Access to high level individuals in the organization

3.       The ability to network with other individuals who support the same cause

Did you know, that 67% of worldwide donors chose to volunteer locally in the communities and 56% regularly attend fundraising events (ISource: 2018 Global Trends in Giving Report)

If you need help strategizing about your organization’s engagement opportunities, we are happy to partner with you. Feel free to let us know how we can help you, by clicking HERE .