Catchy Fundraising Phrases

October is upon us, and many people are preparing for Halloween and Thanksgiving. Individuals like me, your development staff, should be preparing to send out year-end giving appeals.

If you haven’t thought about it, the moment is now. It’s a perfect time to send out your year-end appeal through direct marking or start your crowd-fund opportunity.

Many times, organizations are looking for a catch phrase to entice new or lapsed donors to support the efforts with a year-end tax-donation. My recommendation is to look at your mission and values and see if you can be creative in your approach.

I did a little research myself to see what catch phrases are out being used. Here are a few examples I found from www.thebrandboy.com.

• Charity Doesn’t Hurt

• Don’t Defer Give Today

• Give So Others Can Live

• They Deserve Better

• Every Penny Counts

My favorite though was “Giving for Change Makes Cents” – I thought that was a creative play on words.

Bottomline, think about your audience, what your goal is and how you want the message to come across. Have fun with fundraising while providing year-end opportunities for individuals to support your organization with a tax-deductible gift. Do you have a catchy phrase you have used and want to share it with me? If so, please email me at phoebe@chalkconsultingllc.com.

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